Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Obsession to Win Enterprise Deals
- Published
- August 20, 2026
- Duration
- 8:18
- Summary source
- description
- Last updated
- Aug 26, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a counterintuitive strategy f…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a counterintuitive strategy for winning enterprise deals: customer obsession. They explore how a Customer Success-led 'voice of customer' program at a mid-size SaaS company became the key to landing a seven-figure contract with a global retailer. Lucas argues that the most persuasive m…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a counterintuitive strategy for winning enterprise deals: customer obsession. They explore how a Customer Success-led 'voice of customer' program at a mid-size SaaS company became the key to landing a seven-figure contract with a global retailer. Lucas argues that the most persuasive marketing asset isn't a case study or a sales deck — it's a reference call where the customer's enthusiasm is so genuine it derails the buyer's