Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Fix Broken Account-Based Selling
- Published
- September 9, 2026
- Duration
- 8:35
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses We dissect why account-based marketing fails when sales and marketing teams speak different language…
Summary
We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down the operational friction between enterprise demand generation and long sales cycles, showing how to fix the handoff that leaves high-val…
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Show notes
We dissect why account-based marketing fails when sales and marketing teams speak different languages, using a real-world case where misaligned incentives killed a sixty-million-dollar pipeline. Lucas and Luna break down the operational friction between enterprise demand generation and long sales cycles, showing how to fix the handoff that leaves high-value accounts cold. #AccountBasedMarketing #EnterpriseSales #B2BMarketing #SalesAlignment #DemandGeneration #LongSalesCycles #FexingoBusiness #Bu