Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Why B2B Marketers Fail at Cross-Selling
- Published
- September 6, 2026
- Duration
- 9:29
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise growth rarely comes from new logos; it comes from expanding existing relationships, yet m…
Summary
Enterprise growth rarely comes from new logos; it comes from expanding existing relationships, yet most marketing teams treat cross-selling like a second-class citizen. We dissect why the gap between sales and marketing collapses when trying to sell complementary products to current accounts. Using concrete examples from software and industrial sectors, w…
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Show notes
Enterprise growth rarely comes from new logos; it comes from expanding existing relationships, yet most marketing teams treat cross-selling like a second-class citizen. We dissect why the gap between sales and marketing collapses when trying to sell complementary products to current accounts. Using concrete examples from software and industrial sectors, we explore how misaligned incentives and poor data sharing kill expansion revenue before it starts. #CrossSelling #B2BMarketing #EnterpriseSales