Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Intelligence to Win Enterprise Deals
- Published
- August 19, 2026
- Duration
- 7:50
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platfor…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmographic and technographic data to uncover a $2 million opportunity hiding in a dormant account. The conversation covers how to layer intent…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how sales intelligence platforms are reshaping enterprise demand generation. They dive into a specific case: a cybersecurity company that used firmographic and technographic data to uncover a $2 million opportunity hiding in a dormant account. The conversation covers how to layer intent data with technographics to spot expansion signals, why sales intelligence is most powerful when it informs account-based marketing and sales