Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Teardown Videos to Win Enterprise Deals
- Published
- August 30, 2026
- Duration
- 7:42
- Summary source
- description
- Last updated
- Sep 9, 2026
Discusses ai-regulation.
Summary
In episode 175 of B2B Marketing with Fexingo, Lucas and Luna explore how teardown videos—detailed, technical breakdowns of a competitor's product—are becoming a secret weapon in enterprise sales. They dissect a real example: a cybersecurity vendor that used a teardown of a rival's AI-powered firewall to expose a critical data-handling flaw, winning a seve…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
In episode 175 of B2B Marketing with Fexingo, Lucas and Luna explore how teardown videos—detailed, technical breakdowns of a competitor's product—are becoming a secret weapon in enterprise sales. They dissect a real example: a cybersecurity vendor that used a teardown of a rival's AI-powered firewall to expose a critical data-handling flaw, winning a seven-figure deal from a global bank. The hosts break down the anatomy of an effective teardown, from the initial research to the polished video, a
Themes
- ai-regulation