Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Dark Funnels to Win Enterprise Deals
- Published
- August 17, 2026
- Duration
- 9:40
- Summary source
- description
- Last updated
- Aug 26, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—th…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—the hidden, private channels where enterprise buying decisions actually happen. They break down how B2B marketers can identify and influence these invisible pathways, using examples like Slack communities, private LinkedIn groups, and executive WhatsApp chats…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore the concept of dark funnels—the hidden, private channels where enterprise buying decisions actually happen. They break down how B2B marketers can identify and influence these invisible pathways, using examples like Slack communities, private LinkedIn groups, and executive WhatsApp chats. Discover why traditional attribution misses most of the buying journey, how to build a dark funnel strategy that complements your visible pip