Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Product Led Sales to Win Enterprise Deals
- Published
- August 21, 2026
- Duration
- 10:12
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses In episode 166 of B2B Marketing with Fexingo, Lucas and Luna explore how product-led sales is reshap…
Summary
In episode 166 of B2B Marketing with Fexingo, Lucas and Luna explore how product-led sales is reshaping enterprise demand generation and long sales cycles. They dissect the rise of the product-qualified lead (PQL) and the 'aha moment' metric, using Slack's enterprise expansion as a durable case study. The conversation covers how PLS flips traditional ABM …
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Show notes
In episode 166 of B2B Marketing with Fexingo, Lucas and Luna explore how product-led sales is reshaping enterprise demand generation and long sales cycles. They dissect the rise of the product-qualified lead (PQL) and the 'aha moment' metric, using Slack's enterprise expansion as a durable case study. The conversation covers how PLS flips traditional ABM on its head—instead of marketing to an account, you let usage inside the account do the talking. They discuss practical steps for aligning prod