Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Trigger Events to Win Deals
- Published
- September 8, 2026
- Duration
- 7:56
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes…
Summary
Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes. This episode explores how marketing teams can leverage trigger events — like executive turnover, funding rounds, or product launches — to time their account-based marketing efforts. We examine the mechanics of intent data and the importance of aligning wi…
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Show notes
Enterprise sales cycles are no longer driven by cold outreach but by specific organizational changes. This episode explores how marketing teams can leverage trigger events — like executive turnover, funding rounds, or product launches — to time their account-based marketing efforts. We examine the mechanics of intent data and the importance of aligning with buying committees during these critical moments. #B2BMarketing #AccountBasedMarketing #TriggerEvents #EnterpriseSales #DemandGeneration #Buy