Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Intent Data to Prioritize Accounts
- Published
- August 29, 2026
- Duration
- 7:43
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers use intent d…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers use intent data to prioritize enterprise accounts and shorten sales cycles. They break down the difference between first-party and third-party intent signals, using a real example from a cybersecurity vendor that lifted deal close rates by 22 percent after shifting to …
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers use intent data to prioritize enterprise accounts and shorten sales cycles. They break down the difference between first-party and third-party intent signals, using a real example from a cybersecurity vendor that lifted deal close rates by 22 percent after shifting to an intent-based scoring model. The hosts discuss practical steps for integrating intent data into account tiers, how to avoid false positives b