Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How Enterprise Sales Teams Use Social Selling to Close Deals
- Published
- September 1, 2026
- Duration
- 10:50
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise deals are rarely closed by a lone sales rep emailing a cold inbox. In this episode, we ex…
Summary
Enterprise deals are rarely closed by a lone sales rep emailing a cold inbox. In this episode, we examine how top B2B marketing and sales teams leverage social selling to build trust before the first meeting. We look at specific data from LinkedIn showing that personalized video messages increase response rates by up to four hundred percent, and explore h…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Enterprise deals are rarely closed by a lone sales rep emailing a cold inbox. In this episode, we examine how top B2B marketing and sales teams leverage social selling to build trust before the first meeting. We look at specific data from LinkedIn showing that personalized video messages increase response rates by up to four hundred percent, and explore how to structure those outreach efforts without sounding spammy. Lucas and Luna break down the mechanics of identifying key decision-makers, cra