Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
Why B2B Marketers Fail at Internal Enablement
- Published
- September 10, 2026
- Duration
- 10:03
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to u…
Summary
Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to use it. In this episode, we dissect the internal enablement gap using a case study from ServiceNow. We explore why top-tier ABM campaigns collapse when the front-line reps aren't trained on the new value props. Lucas and Luna break down the specific friction…
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Show notes
Enterprise deals are dying not because of bad messaging, but because sales teams don't know how to use it. In this episode, we dissect the internal enablement gap using a case study from ServiceNow. We explore why top-tier ABM campaigns collapse when the front-line reps aren't trained on the new value props. Lucas and Luna break down the specific friction points between marketing and sales ops, offering a concrete framework for aligning content with actual buying committee needs rather than just