Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Marketing to Retain Enterprise Accounts
- Published
- August 24, 2026
- Duration
- 9:11
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In this Fexingo B2B Marketing episode, Lucas and Luna explore how customer marketing can be a strate…
Summary
In this Fexingo B2B Marketing episode, Lucas and Luna explore how customer marketing can be a strategic lever for retaining and expanding enterprise accounts. They dig into a real case: a cybersecurity firm that cut churn by 18 percent within a year by building a customer advocacy program and a product feedback loop. The conversation covers the difference…
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Show notes
In this Fexingo B2B Marketing episode, Lucas and Luna explore how customer marketing can be a strategic lever for retaining and expanding enterprise accounts. They dig into a real case: a cybersecurity firm that cut churn by 18 percent within a year by building a customer advocacy program and a product feedback loop. The conversation covers the differences between customer success and customer marketing, the role of executive briefings and advisory boards, and how to measure the impact of custom