Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How To Build A Revenue Engine That Actually Scales
- Published
- September 11, 2026
- Duration
- 8:28
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise demand generation is broken because teams confuse activity with outcome. We look at the s…
Summary
Enterprise demand generation is broken because teams confuse activity with outcome. We look at the specific operational shift required to move from lead volume to pipeline certainty. The case study centers on how a mid-market software provider restructured its account-based marketing workflow to align sales and marketing incentives around shared revenue t…
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Show notes
Enterprise demand generation is broken because teams confuse activity with outcome. We look at the specific operational shift required to move from lead volume to pipeline certainty. The case study centers on how a mid-market software provider restructured its account-based marketing workflow to align sales and marketing incentives around shared revenue targets rather than isolated touchpoints. Lucas and Luna break down the mechanics of this alignment, including the exact metrics that matter whe