Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Pricing Strategy to Win Enterprise Deals
- Published
- August 25, 2026
- Duration
- 11:36
- Summary source
- description
- Last updated
- Sep 2, 2026
Discusses Episode 170 of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles. Lucas …
Summary
Episode 170 of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles. Lucas and Luna dive into pricing strategy as a competitive weapon in enterprise deals. They unpack the 'value-based pricing' approach used by companies like Salesforce and HubSpot, contrasting it with cost-plus and competitor-based pricing. The discussion centers…
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Show notes
Episode 170 of B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles. Lucas and Luna dive into pricing strategy as a competitive weapon in enterprise deals. They unpack the 'value-based pricing' approach used by companies like Salesforce and HubSpot, contrasting it with cost-plus and competitor-based pricing. The discussion centers on a 2025 Forrester study showing 78% of enterprise buyers choose vendors who clearly articulate ROI on the pricing page. Lucas explains the '