Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Win with Community-Led Growth
- Published
- September 7, 2026
- Duration
- 8:39
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses Enterprise deals are getting longer and more complex, but the old playbook of cold outreach and aggr…
Summary
Enterprise deals are getting longer and more complex, but the old playbook of cold outreach and aggressive sales calls is losing its edge. In this episode, Lucas and Luna explore community-led growth as a strategic lever for enterprise demand generation. They break down how companies like Slack and Notion built massive adoption before traditional sales ev…
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Show notes
Enterprise deals are getting longer and more complex, but the old playbook of cold outreach and aggressive sales calls is losing its edge. In this episode, Lucas and Luna explore community-led growth as a strategic lever for enterprise demand generation. They break down how companies like Slack and Notion built massive adoption before traditional sales even entered the room. We look at the specific metrics that matter when building a community for B2B buyers, including activation rates, peer-to-