Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Account Based Marketing to Shorten Enterprise Sales Cycles
- Published
- August 18, 2026
- Duration
- 8:02
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (…
Summary
In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (ABM) can compress the notoriously long enterprise sales cycle. Using the example of a fictional cybersecurity firm that cut its average deal cycle from 14 months to 9 by shifting to a tiered ABM strategy, they explore the role of personalized content, sales…
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Show notes
In episode 163 of B2B Marketing with Fexingo, Lucas and Luna dive into how account-based marketing (ABM) can compress the notoriously long enterprise sales cycle. Using the example of a fictional cybersecurity firm that cut its average deal cycle from 14 months to 9 by shifting to a tiered ABM strategy, they explore the role of personalized content, sales-marketing alignment, and the pitfalls of over-personalization. The conversation touches on the importance of intent data, the balance between