Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Economic Buyer Interviews to Win Enterprise Deals
- Published
- August 26, 2026
- Duration
- 6:35
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a tactic that often gets over…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a tactic that often gets overlooked in enterprise demand gen: interviewing the economic buyer. They walk through a real case from a cybersecurity software company that ran fifteen interviews with CIOs and CISOs before launching their ABM campaign. The result? Their win rate on target a…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dig into a tactic that often gets overlooked in enterprise demand gen: interviewing the economic buyer. They walk through a real case from a cybersecurity software company that ran fifteen interviews with CIOs and CISOs before launching their ABM campaign. The result? Their win rate on target accounts jumped from 18 percent to 31 percent in two quarters. They discuss how to frame the interview as a learning conversation, what question