Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use White Space Analysis to Map Enterprise Account Growth
- Published
- August 31, 2026
- Duration
- 8:27
- Summary source
- description
- Last updated
- Sep 13, 2026
Discusses In episode 176 of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — the di…
Summary
In episode 176 of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — the discipline of mapping what an enterprise account hasn't bought yet and turning that map into a growth plan. They discuss a concrete example: a cybersecurity vendor that used white space mapping to identify a $12 million expansion opportunity across 40 account…
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Show notes
In episode 176 of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — the discipline of mapping what an enterprise account hasn't bought yet and turning that map into a growth plan. They discuss a concrete example: a cybersecurity vendor that used white space mapping to identify a $12 million expansion opportunity across 40 accounts, and how they prioritized it with intent data and account tiering. The hosts explain how to build a white space map using product usage, cont