Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use the Champion to Win Enterprise Deals
- Published
- August 27, 2026
- Duration
- 10:28
- Summary source
- description
- Last updated
- Sep 6, 2026
Discusses In episode 172 of B2B Marketing with Fexingo, Lucas and Luna drill into the single most underrated a…
Summary
In episode 172 of B2B Marketing with Fexingo, Lucas and Luna drill into the single most underrated asset in the enterprise sales cycle: the internal champion. They unpack a real-world scenario from a $40 million software deal, where the champion quietly mapped the economic buyer's hidden priorities while the vendor's team focused on the wrong stakeholder.…
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Show notes
In episode 172 of B2B Marketing with Fexingo, Lucas and Luna drill into the single most underrated asset in the enterprise sales cycle: the internal champion. They unpack a real-world scenario from a $40 million software deal, where the champion quietly mapped the economic buyer's hidden priorities while the vendor's team focused on the wrong stakeholder. Lucas walks through the telltale signs of a true champion versus a mere coach, the 'rise of the champion' playbook, and why champions are the