Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use First-Party Data After Cookie Deprecation
- Published
- July 3, 2026
- Duration
- 6:33
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death…
Summary
Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death of third-party cookies. Lucas and Luna break down how enterprise marketers are rebuilding their demand gen strategies using first-party data from their own platforms — website behavior, CRM signals, product usage, and even offline sales data. They walk thr…
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Show notes
Episode 90 of B2B Marketing with Fexingo tackles the biggest shift in digital advertising: the death of third-party cookies. Lucas and Luna break down how enterprise marketers are rebuilding their demand gen strategies using first-party data from their own platforms — website behavior, CRM signals, product usage, and even offline sales data. They walk through a specific case: how security software vendor Darktrace used its own trial-user data to create lookalike audiences for LinkedIn and progra