Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Channel Partner Incentives to Drive Enterprise Revenue
- Published
- July 2, 2026
- Duration
- 8:34
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives, specifically tiered rebate structures and MDF (market development funds), can drive enterprise revenue. They break down a real case from a mid-market SaaS company that used a 10% rebate bump for top-tier partners to close a $2 million deal with a Fortune …
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how channel partner incentives, specifically tiered rebate structures and MDF (market development funds), can drive enterprise revenue. They break down a real case from a mid-market SaaS company that used a 10% rebate bump for top-tier partners to close a $2 million deal with a Fortune 500 manufacturer. The discussion covers why cash incentives often outperform SPIFs, how to avoid channel conflict with direct sales, and the im