Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Marketing for Expansion
- Published
- July 2, 2026
- Duration
- 12:09
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive …
Summary
Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer marketing, using the example of a SaaS company that reduced churn and grew net revenue retention by activating customers through case st…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
Episode 88 of B2B Marketing with Fexingo explores how B2B marketers use customer marketing to drive expansion revenue in enterprise accounts. Lucas and Luna break down the difference between customer success and customer marketing, using the example of a SaaS company that reduced churn and grew net revenue retention by activating customers through case studies, advocacy programs, and upsell triggers. They discuss the role of customer advisory boards, the timing of expansion plays, and how to mea