Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals
- Published
- July 1, 2026
- Duration
- 9:59
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sal…
Summary
Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sales acceleration — the sales playbook. They break down how HubSpot standardized its enterprise playbook to slash ramp time for new reps from six months to eight weeks, and why playbooks built by marketing and sales together outperform those written in isolat…
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Show notes
Episode 87 of B2B Marketing with Fexingo: Lucas and Luna dive into the unsung hero of enterprise sales acceleration — the sales playbook. They break down how HubSpot standardized its enterprise playbook to slash ramp time for new reps from six months to eight weeks, and why playbooks built by marketing and sales together outperform those written in isolation. The hosts walk through the anatomy of a modern playbook: from ideal customer profile refreshers and objection-handling scripts to competit