Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales Playbooks to Accelerate Enterprise Deals
- Published
- July 27, 2026
- Duration
- 6:27
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the art and science of sales…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the art and science of sales enablement playbooks for enterprise sales. They break down why most playbooks fail—overly generic, static, and ignored—and what the top-performing teams do differently: structuring playbooks around specific buying scenarios, using customer evidence, and ke…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the art and science of sales enablement playbooks for enterprise sales. They break down why most playbooks fail—overly generic, static, and ignored—and what the top-performing teams do differently: structuring playbooks around specific buying scenarios, using customer evidence, and keeping them alive with quarterly refreshes. Lucas shares a real example from a cybersecurity company that cut its average sales cycle by 40 days