Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Advisory Boards to Close Enterprise Deals
- Published
- July 1, 2026
- Duration
- 11:10
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) t…
Summary
In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) to accelerate enterprise deal cycles and deepen account relationships. They break down the specific structure of a high-impact CAB—featuring a case study of a cybersecurity company that used its board to shorten its average sales cycle by 40 percent and incr…
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Show notes
In this episode, Lucas and Luna explore how B2B marketers leverage customer advisory boards (CABs) to accelerate enterprise deal cycles and deepen account relationships. They break down the specific structure of a high-impact CAB—featuring a case study of a cybersecurity company that used its board to shorten its average sales cycle by 40 percent and increase deal size by 25 percent. The hosts discuss how to recruit the right customers, how to run sessions that generate actionable product feedba