Lucas
Sales Leadership with Fexingo: Quota Carriers, Sales Managers, and Revenue Teams
Why Sales Reps Should Prospect on LinkedIn Not Email
- Published
- June 11, 2026
- Duration
- 9:31
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They …
Summary
Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They analyze a case study of a SaaS company that increased reply rates by 300 percent by replacing cold emails with personalized LinkedIn messages. The hosts break down the data: average LinkedIn message response rates hover around 20 percent versus 1 to 3 perce…
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Show notes
Lucas and Luna dive into the shift from cold email to LinkedIn prospecting for B2B sales reps. They analyze a case study of a SaaS company that increased reply rates by 300 percent by replacing cold emails with personalized LinkedIn messages. The hosts break down the data: average LinkedIn message response rates hover around 20 percent versus 1 to 3 percent for cold email. They discuss how to craft effective InMails, the importance of mutual connections, and why the platform's social proof eleme