Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Freemium to Unlock Enterprise Deals
- Published
- June 30, 2026
- Duration
- 9:10
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbo…
Summary
Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a salesperson. The hosts unpack how the self-serve funnel feeds high-value account executives, why the best freemium products solve a single pai…
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Show notes
Episode 84 of B2B Marketing with Fexingo. Lucas and Luna dive into the freemium-to-enterprise playbook, using Calendly as a case study. Calendly's free tier captured 10 million users before the company ever hired a salesperson. The hosts unpack how the self-serve funnel feeds high-value account executives, why the best freemium products solve a single painful job-to-be-done, and the conversion metrics that matter—like the shift from 2% to 40% paid conversion for teams. They also compare strategi