Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach
- Published
- July 12, 2026
- Duration
- 10:54
- Summary source
- description
- Last updated
- Aug 9, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event attendance, and product page visits—to trigger timely sales outreach. They explore a case study from a cybersecurity company that saw a 40% lift in meeting bookings by layering intent data from sources l…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into how enterprise marketers use buyer intent signals—like content consumption, event attendance, and product page visits—to trigger timely sales outreach. They explore a case study from a cybersecurity company that saw a 40% lift in meeting bookings by layering intent data from sources like G2 and Bombora onto their CRM. The hosts discuss the importance of scoring signals based on recency and topic relevance, the pitfalls of ac