Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Buyer Intent Signals to Trigger Sales Outreach
- Published
- June 28, 2026
- Duration
- 11:59
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use bu…
Summary
In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use buyer intent signals—from content consumption to pricing page visits—to trigger real-time sales outreach. They break down the concept of 'signal-based selling' and how it differs from traditional lead scoring, using concrete examples like a prospect downloadi…
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Show notes
In this episode, Lucas and Luna explore how B2B marketers at companies like Seismic and Drift use buyer intent signals—from content consumption to pricing page visits—to trigger real-time sales outreach. They break down the concept of 'signal-based selling' and how it differs from traditional lead scoring, using concrete examples like a prospect downloading a white paper and then visiting the pricing page within 72 hours. Lucas explains the role of intent data providers like Bombora and 6sense,