Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts
- Published
- August 8, 2026
- Duration
- 12:30
- Summary source
- description
- Last updated
- Aug 19, 2026
Discusses On this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic use of third-p…
Summary
On this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic use of third-party intent data for enterprise account prioritization. They explore how intent signals—from research spikes to content consumption—can reveal which accounts are actively evaluating solutions, and how leading B2B marketers integrate these insights with firs…
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Show notes
On this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the strategic use of third-party intent data for enterprise account prioritization. They explore how intent signals—from research spikes to content consumption—can reveal which accounts are actively evaluating solutions, and how leading B2B marketers integrate these insights with first-party data and predictive scoring. The conversation features a detailed look at how a fictional enterprise software company layered intent da