Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Intent Data to Prioritize Enterprise Accounts
- Published
- June 28, 2026
- Duration
- 9:15
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation…
Summary
In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation. They explore how companies like 6sense and Bombora provide signals that indicate when prospects are researching specific topics, and how marketers at firms like Snowflake and ZoomInfo use that data to prioritize accounts, personalize outreach, and shorten…
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Show notes
In this episode, Lucas and Luna dive into the practical use of intent data for B2B demand generation. They explore how companies like 6sense and Bombora provide signals that indicate when prospects are researching specific topics, and how marketers at firms like Snowflake and ZoomInfo use that data to prioritize accounts, personalize outreach, and shorten sales cycles. With concrete examples and a critical look at data accuracy, this episode offers a grounded guide to turning intent signals into