Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use White Space Analysis for Account Expansion
- Published
- June 27, 2026
- Duration
- 6:42
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a sys…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down a real example from a cybersecurity SaaS company that increased contract value by 34% by mapping product adoption gaps across a Fortune …
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into white space analysis — a systematic approach to identifying upsell and cross-sell opportunities within existing enterprise accounts. They break down a real example from a cybersecurity SaaS company that increased contract value by 34% by mapping product adoption gaps across a Fortune 500 client's departments. Lucas explains how to build a white space matrix using CRM data, product usage analytics, and customer interview insi