Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Pricing Packaging to Unlock Enterprise Deals
- Published
- June 27, 2026
- Duration
- 15:02
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for ent…
Summary
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based pricing, and decoy effects to drive adoption and revenue. They break down the 'good-better-best' model, how to avoid feature bloat, and wh…
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Show notes
Episode 77 of B2B Marketing with Fexingo dives into the art and science of pricing packaging for enterprise sales. Lucas and Luna unpack how companies like HubSpot and Salesforce use tiered feature bundles, value-based pricing, and decoy effects to drive adoption and revenue. They break down the 'good-better-best' model, how to avoid feature bloat, and why a price increase can actually improve conversion rates. The episode features a concrete example from HubSpot's 2024 pricing overhaul and disc