Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Gong for Deal Coaching
- Published
- June 26, 2026
- Duration
- 9:59
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong t…
Summary
Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how call recording, keyword spotting, and sentiment analysis help identify what works in discovery calls, objection handling, and competitive …
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Show notes
Lucas and Luna dive into how B2B marketing teams use conversation intelligence platforms like Gong to coach sales reps on deal strategy. Using the example of a 150-rep enterprise software rollout, they walk through how call recording, keyword spotting, and sentiment analysis help identify what works in discovery calls, objection handling, and competitive positioning. Luna pushes back on whether this replaces human coaching or just adds noise. Lucas shares a specific case: a cybersecurity company