Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales-Network Data to Map Enterprise Decision-Makers
- Published
- June 25, 2026
- Duration
- 7:31
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sale…
Summary
Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders in an enterprise buying committee. They break down a real case: a mid-market cybersecurity firm used network analysis on its own closed-wo…
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Show notes
Episode 74 of B2B Marketing with Fexingo: Lucas and Luna explore how B2B marketers can leverage sales-network data — the relationship map hidden inside CRM and email systems — to identify and influence all stakeholders in an enterprise buying committee. They break down a real case: a mid-market cybersecurity firm used network analysis on its own closed-won deals to discover that the VP of Engineering was the hidden champion in 70% of wins, then built a targeted ABM campaign around that persona.