Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Net Revenue Retention to Measure Growth
- Published
- June 25, 2026
- Duration
- 8:48
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates health…
Summary
Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using examples like a SaaS firm that grew NRR from 95 percent to 130 percent by tightening customer health scoring and launching a usage-based …
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Show notes
Lucas and Luna dive into Net Revenue Retention (NRR) — the subscription metric that separates healthy B2B companies from churn-heavy ones. Lucas explains why NRR above 120 percent signals strong expansion revenue, using examples like a SaaS firm that grew NRR from 95 percent to 130 percent by tightening customer health scoring and launching a usage-based upsell motion. Luna pushes back on the common view that NRR is only for product-led growth companies, and they discuss how professional service