Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use AI-Powered Recommendation Engines for Upsells
- Published
- June 24, 2026
- Duration
- 11:07
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses ai.
Summary
Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based filtering, using real examples from Amazon Web Services and Adobe. They discuss how to integrate these engines with CRM data, the importan…
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Show notes
Episode 72 explores how B2B marketers leverage AI recommendation engines to drive upsells and cross-sells in enterprise accounts. Lucas and Luna break down the mechanics behind collaborative filtering and content-based filtering, using real examples from Amazon Web Services and Adobe. They discuss how to integrate these engines with CRM data, the importance of unstructured data like support tickets and meeting notes, and why a 'product affinity score' can double attach rates. The hosts also caut
Themes
- ai