Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Partner-Led Demand Gen for Enterprise Pipeline
- Published
- June 24, 2026
- Duration
- 6:32
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate en…
Summary
In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw deal velocity increase by 40 percent. They break down the mechanics of partner-led demand gen—co-branded events, joint content, and incentiv…
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Show notes
In episode 71, Lucas and Luna explore how B2B marketers can leverage channel partners to generate enterprise demand, using a concrete case: a cybersecurity SaaS company that built a partner co-selling program and saw deal velocity increase by 40 percent. They break down the mechanics of partner-led demand gen—co-branded events, joint content, and incentive alignment—and explain why traditional partner programs often fail because marketers treat partners as mere distribution channels rather than