Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Zero-Party Data for Personalization
- Published
- June 22, 2026
- Duration
- 14:12
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intent…
Summary
Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: how a cybersecurity SaaS company used a preference center to collect intent signals from 2,000 decision-makers, resulting in a 34% lift in…
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Show notes
Lucas and Luna explore how B2B marketers are leveraging zero-party data—information customers intentionally share—to personalize enterprise campaigns without relying on third-party cookies. They break down a real case: how a cybersecurity SaaS company used a preference center to collect intent signals from 2,000 decision-makers, resulting in a 34% lift in demo requests and a 20% shorter sales cycle. The hosts discuss implementation tactics, privacy compliance, and why zero-party data is becoming