Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use First-Party Data Without Third-Party Cookies
- Published
- June 21, 2026
- Duration
- 8:11
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how …
Summary
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of Snowflake's data clean room partnerships with LiveRamp and how B2B teams are using zero-party data from interactive content to fuel ABM. …
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Show notes
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of Snowflake's data clean room partnerships with LiveRamp and how B2B teams are using zero-party data from interactive content to fuel ABM. They also discuss the rise of cohort-based advertising and probabilistic matching as alternatives, and how one mid-market SaaS company used a c