Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Review Sites to Win Enterprise Deals
- Published
- June 20, 2026
- Duration
- 7:51
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius…
Summary
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review content to shorten a 10-month deal cycle to 6 months by placing verified customer quotes directly into their sales deck. The episode covers ho…
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Show notes
Lucas and Luna dive into how B2B marketers can turn third-party review sites like G2 and TrustRadius into competitive weapons for enterprise sales. They unpack a case study: a cybersecurity company that used review content to shorten a 10-month deal cycle to 6 months by placing verified customer quotes directly into their sales deck. The episode covers how to seed reviews from your best customers, handle negative reviews without getting defensive, and measure the impact of review content on pipe