Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Revenue Orchestration Platforms
- Published
- June 19, 2026
- Duration
- 10:02
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchest…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate multi-channel campaigns. They explore a concrete case: how a $500 million enterprise software company used a revenue orchestration platfo…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into the world of revenue orchestration platforms - the software layer that connects marketing automation, CRM, and sales engagement tools to coordinate multi-channel campaigns. They explore a concrete case: how a $500 million enterprise software company used a revenue orchestration platform to align email, ads, and sales calls around a single account-based trigger - a competitor's product launch. The result: 34% higher win rates