Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Dynamic Pricing in Enterprise Deals
- Published
- June 18, 2026
- Duration
- 8:34
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise de…
Summary
Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with annual commitments, boosting average contract value by 34 percent year-over-year. The episode covers the role of pricing pages, sales pla…
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Show notes
Lucas and Luna explore how B2B marketers are using dynamic pricing strategies to close enterprise deals faster and increase deal size. They drill into the case of a SaaS company that implemented usage-based pricing with annual commitments, boosting average contract value by 34 percent year-over-year. The episode covers the role of pricing pages, sales playbooks, and customer data in setting price points that scale with customer value. Listeners learn one concrete framework — value-based price an