Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Interviews for Messaging That Converts
- Published
- June 18, 2026
- Duration
- 9:31
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses B2B marketing messaging often sounds generic because it's written in a conference room, not pulled f…
Summary
B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs — specifically the "Jobs to Be Done" interview framework — generate the language that actually resonates with enterprise buyers. Lucas wal…
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Show notes
B2B marketing messaging often sounds generic because it's written in a conference room, not pulled from live customer conversations. In this episode, Lucas and Luna break down how structured customer interview programs — specifically the "Jobs to Be Done" interview framework — generate the language that actually resonates with enterprise buyers. Lucas walks through a concrete example from a cybersecurity company that ran 30 interviews and rebuilt its homepage copy based on verbatim phrases from