Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Sales and Marketing SDR Handoff SLAs
- Published
- June 17, 2026
- Duration
- 11:47
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise m…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise marketer knows: the handoff from marketing-qualified lead to sales development rep. They drill into the specific mechanics of Service Level Agreements (SLAs) between marketing and SDR teams — not generic theory, but real-world numbers like the five-minute re…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle a pain point every enterprise marketer knows: the handoff from marketing-qualified lead to sales development rep. They drill into the specific mechanics of Service Level Agreements (SLAs) between marketing and SDR teams — not generic theory, but real-world numbers like the five-minute response window that tripled pipeline for one cybersecurity firm. Lucas breaks down the tiered SLA model: speed-to-lead for hot inbound, account-