Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Trigger Events in Real Time
- Published
- June 16, 2026
- Duration
- 6:47
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Lucas and Luna dive into the world of trigger-based marketing for B2B sales. They explore how compan…
Summary
Lucas and Luna dive into the world of trigger-based marketing for B2B sales. They explore how companies like Gong, 6sense, and Demandbase track real-time events—leadership changes, funding rounds, product launches—to surface hot accounts before competitors even notice. Lucas explains why 'trigger' isn't just a buzzword: it's a signal-processing problem, f…
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Show notes
Lucas and Luna dive into the world of trigger-based marketing for B2B sales. They explore how companies like Gong, 6sense, and Demandbase track real-time events—leadership changes, funding rounds, product launches—to surface hot accounts before competitors even notice. Lucas explains why 'trigger' isn't just a buzzword: it's a signal-processing problem, from noisy data to latency. They walk through a concrete example: a Series B round for a cybersecurity startup and what a good trigger response