Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Dark Funnels to Capture Hidden Pipeline
- Published
- June 16, 2026
- Duration
- 8:32
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enter…
Summary
Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enterprise buyers research before engaging sales. Lucas and Luna dissect a real case: how a cybersecurity SaaS company discovered that 40% of its closed-won deals had originated from employee social shares and Slack communities, channels invisible to their marke…
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Show notes
Episode 55 of B2B Marketing with Fexingo dives into dark funnels—the un-tracked channels where enterprise buyers research before engaging sales. Lucas and Luna dissect a real case: how a cybersecurity SaaS company discovered that 40% of its closed-won deals had originated from employee social shares and Slack communities, channels invisible to their marketing automation. They break down the tools (lead enrichment, UTM-less attribution, CRM shadow records) and the process for surfacing hidden pip