Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Dark Social to Unlock Revenue
- Published
- June 15, 2026
- Duration
- 9:37
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problem…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the private channels where deals actually get discussed but marketers can't see them. They break down the real numbers: over 80% of B2B content shares happen via dark social like email, Slack, WhatsApp, and LinkedIn …
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna tackle one of the most elusive problems in enterprise marketing: dark social — the private channels where deals actually get discussed but marketers can't see them. They break down the real numbers: over 80% of B2B content shares happen via dark social like email, Slack, WhatsApp, and LinkedIn DMs. Lucas explains how Account-Based Marketing teams are using unique tracking links, UTM parameters, and attribution models to surface hidden