Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Customer Advisory Boards to Drive Enterprise Revenue
- Published
- June 14, 2026
- Duration
- 10:13
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Cus…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationships with key accounts and generate enterprise revenue. They walk through the case of a mid-market SaaS company that built a CAB with 12 strategic accounts, resulting in a 30% increase in net retention and a 5…
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna explore how B2B marketers leverage Customer Advisory Boards (CABs) to deepen relationships with key accounts and generate enterprise revenue. They walk through the case of a mid-market SaaS company that built a CAB with 12 strategic accounts, resulting in a 30% increase in net retention and a 5x acceleration in product-led expansion. Lucas explains the structure—quarterly meetings, executive sponsors, and a charter that prevents CABs