Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Interactive Content to Qualify Leads
- Published
- June 11, 2026
- Duration
- 6:50
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gai…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gaining traction among enterprise demand gen teams: interactive content as a lead qualification tool. They break down how a cybersecurity software company replaced a traditional gated whitepaper with an interactive 'Security Posture Scorecard' — a 5-minute qui…
Intelligent Report
Sign in to read teasers, or upgrade to Research Pro to commission intelligent report for this episode. Learn more →
Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna dive into a specific tactic that's gaining traction among enterprise demand gen teams: interactive content as a lead qualification tool. They break down how a cybersecurity software company replaced a traditional gated whitepaper with an interactive 'Security Posture Scorecard' — a 5-minute quiz that scored prospects on their readiness. The result? 3x more form completions, but more importantly, the sales team only received leads with