Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Self-Serve Demos to Generate Pipeline
- Published
- June 11, 2026
- Duration
- 10:50
- Summary source
- description
- Last updated
- Jul 5, 2026
Discusses In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-se…
Summary
In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-serve interactive demos as a demand-generation engine for enterprise sales. They use the example of a cybersecurity SaaS company that replaced its 30-minute sales-led demo with an interactive product tour and saw a 40% increase in qualified pipeline within a …
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Show notes
In this episode of B2B Marketing with Fexingo, Lucas and Luna drill into the strategy behind self-serve interactive demos as a demand-generation engine for enterprise sales. They use the example of a cybersecurity SaaS company that replaced its 30-minute sales-led demo with an interactive product tour and saw a 40% increase in qualified pipeline within a quarter. The hosts break down the three key elements: product-led discovery, automated qualification scoring, and seamless handoff to sales. Lu