Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Predictive Analytics to Forecast Account Churn
- Published
- July 11, 2026
- Duration
- 7:36
- Summary source
- description
- Last updated
- Jul 22, 2026
Discusses In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can…
Summary
In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk score based on product usage, support ticket frequency, and contract renewal cadence, they explore how marketing teams can proactively in…
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Show notes
In episode 107 of B2B Marketing with Fexingo, Lucas and Luna break down how predictive analytics can forecast account-level churn in enterprise SaaS. Using the example of a mid-market CRM company that built a churn risk score based on product usage, support ticket frequency, and contract renewal cadence, they explore how marketing teams can proactively intervene before a customer goes dark. The episode covers data sources, model training, trigger-based playbooks, and the GTM alignment required t