Lucas
B2B Marketing with Fexingo: Enterprise Demand Gen, ABM, and Long Sales Cycles
How B2B Marketers Use Predictive Lead Scoring to Prioritize Pipeline
- Published
- July 10, 2026
- Duration
- 10:38
- Summary source
- description
- Last updated
- Aug 9, 2026
Discusses machine-learning.
Summary
In this episode, Lucas and Luna dive into the mechanics of predictive lead scoring for B2B enterprise sales. They break down how machine learning models assign scores based on firmographic, behavioral, and intent data, using a real example from a cybersecurity company that cut time-to-qualify by 40 percent. They discuss common pitfalls like garbage-in-gar…
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Show notes
In this episode, Lucas and Luna dive into the mechanics of predictive lead scoring for B2B enterprise sales. They break down how machine learning models assign scores based on firmographic, behavioral, and intent data, using a real example from a cybersecurity company that cut time-to-qualify by 40 percent. They discuss common pitfalls like garbage-in-garbage-out data hygiene and the tension between model complexity and sales team trust. The episode also covers how to align score thresholds with
Themes
- machine-learning